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Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.
The Pirelli brand is considered at the international level an icon of technology, tastefulness and Italian excellence, a synonym for safety and reliability. Represented for over a century by the unmistakable “Long P”, the Pirelli brand is associated with a style that is exclusive, luxurious, and innovative, thus reinforcing its distinctive position as a supplier to high and very high-end car makers. The brand’s reputation and strength are being constantly enhanced through involvement in sporting events and competitions, cultural and artistic projects, and initiatives to benefit local communities.